Generation and search of ideas, both in business and in any other area of human activity, perhaps one of the most pressing problems. And, indeed, any business, from repairing bicycles to build a business of international scale, starts with an idea, sort of barely perceptible "spark-thought", which over time can make a stunning and surprising forms, which the author idea could not previously imagine. But as a rule, ideas invented or offered much more than the ideas implemented. Why is this happening? I often hear two answers to this question. Usually they say that it is either useless idea, or a person working with her is not necessary abilities.
In my opinion, this approach is not true and extremely harmful. From this follow two also absolutely dangerous conclusion. The first is when a person decides to seek a perfect idea and if this idea is not, (a it is not because there are no perfect ideas) comes second conclusion – the final disappointment in their own abilities. I suggest you change your attitude to the "ideological" issue. To begin, consider the idea as an opportunity. Not a recipe that once and for all will save you from all your troubles and problems. No. Just a chance to start doing something.
No need to endlessly search for that unique and unrepeatable. If you saw less suitable offer, try to consider this option on all sides and not in a hurry to put him on a cross. Let's look at all an example.